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Hardball Marketing

 

A Brand Management Agency

Serving Small To Midsized Businesses (SMBs)

TONY LUCIDO | OWNER & BRAND STRATEGIST | HARDBALL MARKETING

 

If Your Company Needs Better, Stronger Branding

to Win More Customers and Grow Your Business,

You've Come to the Right Place

 

Hardball Marketing is a brand management agency that provides strategic branding solutions for the small to midsized business (SMBs). My specialization and focus is brand differentiation — from your company brand to the branding of your products, services and special offerings.

More Effective, More Powerful Branding

The foundation of my award-winning branding strategy is to leverage more effective, more powerful branding solutions by creating game-changing differentiation across key customer touchpoints, all designed so you can achieve a distinct competitive advantage and a top-of-mind brand position. 

So, if you want better, stronger branding solutions to set your company apart and beat the competition to drive more sales, then together ... Let's hit a brand slam.™

— Tony Lucido, Owner & Brand Strategist at Hardball Marketing

 

Brand Differentiation | Company Brand

Company Brand

Your company's brand can be differentiated with proven techniques to achieve a distinct competitive advantage.

Brand Differentiation | Products & Services

Products & Services

Differentiated branding of 'select' products, attributes and services is a great strategy to outflank competitors.

Brand Differentiation | Special Offerings

Special Offerings

Use differentiation on special offerings, i.e., sales programs, SMEs, processes, webinars, etc., to stand apart.

 

 

Free Consultation (With Tony Lucido)

My 3-Step Branding Process Includes:

Step #1: I conduct a free consultation to discuss and identify your branding goals.

Step #2: I prepare and present a branding game plan designed to achieve your goals.

Step #3: You hire me, Tony Lucido, to implement your game plan to win more customers and grow your business.

NOTE: If you're struggling to implement better, stronger branding solutions, then hiring an experienced brand strategist is the right decision. Start by scheduling a free consultation today.

 

 

 

 

Virtual Branding Workshops for Marketing Professionals

How to Leverage the Secrets of Differentiation

By popular demand, I'm offering my exclusive branding workshops just for your company! These are three-hour sessions; each one will be conducted by me, Tony Lucido.
 
Workshops are held virtually (or on-site by arrangement) and are for your team members only. They are not open to participants from other companies.
 
How to leverage the Secrets of Differentiation is covered in-depth including the fundamental steps required to set your brand apart and drive sales growth. Includes:
 
  • Process requirements to identity, qualify and create 'select' brand assets
  • Giving these assets their own identity via appropriate brand names, logos and more
  • Review key content creation deliverables to ensure a strong differentiation message
  • How to leverage brand assets as highly-effective and powerful memory anchors
  • Promotional elements to attain a distinct competitive advantage and gain a top-of-mind brand position

Use the link below for workshop topics and scheduling.

 

 

 

My New Book Inbound Branding

Available Now On Amazon

How to Win the Battle of the Buyer's Journey

If you're an executive or sales/marketing professional and you seek to maximize the effectiveness of your Inbound Marketing strategy to outperform your competitors, then this book is for you.

With Inbound Branding, I take you through top-of-mind awareness techniques to achieve a distinct competitive advantage. These techniques are a next-level branding approach to Inbound Marketing that'll help you win the battle of the buyer's journey.

You get examples of how to identify, create and leverage differentiated brand assets at key customer touchpoints. You'll also learn why they're powerful and highly-effective memory anchors, which will strengthen brand recognition and recall. So, when the buyer is ready to purchase, your brand is top-of-mind.

For additional details, check out my book on Amazon. 

—Tony Lucido

Inbound Branding | Tony Lucido
 

 

Tony Lucido | Owner & Brand Strategist | Hardball Marketing