Hardball Marketing | B2B Branding Specialists | Brand Differentiation

serving clients nationally and across the globe

Let's Hit a Grand Slam With Your Branding Strategy

I have years of B2B experience in implementing next-level branding solutions for the small to midsized business, which includes solutions for your company brand as well as the branding of your products, services and more.

As the owner and Brand Strategist at Hardball Marketing, I manage each project directly. With my expertise, I can help you hit a grand slam with your branding strategy by delivering game-changing brand differentiation. An overview of my background is below:

• More than 30 years of comprehensive B2B branding experience
• Held senior leadership positions at private and publicly-traded firms
• Over a decade of branding experience at a Fortune 500 company
• Created differentiated brand assets to establish a top-of-mind position
• MBA with a specialization in marketing from Penn State University

I fill a big void for small to midsized companies by providing you Fortune 500-level branding experience, but without the high costs you get from a large impersonal agency. I'm a hands-on strategist who directs the formulation and execution of every branding project, bringing in my team of specialists that includes creative personnel and graphic designers, as needed.

For a closer look at my background, check out My Story here.

I SPECIALIZE IN DELIVERING MORE FOR MY CLIENTS

MORE THAN A LOGO

Your brand is not just a logo, font and a color scheme. Rather, a brand represents your reputation. I have the expertise to transform your brand and your reputation into a distinct competitive advantage.

MORE DIFFERENTIATION

I can get more out of your company brand as well as your product brands and service brands by creating and leveraging differentiated brand assets to outsmart and outflank the competition.

MORE WINNING

I have the positioning and strategic experience to take your brand and set it apart from the competition. So, if winning more customers and delivering more revenue is a top priority, then ... game on!

Inbound Branding Book Cover 44

NOW AVAILABLE ON AMAZON

Powerful Top-of-Mind Techniques to Strengthen and Augment Your Inbound Marketing Strategy

B2B Industry veteran Tony Lucido shows you how to raise your Inbound Marketing game to All-Star status with a set of uniquely powerful techniques he developed for B2B companies called Inbound Branding.

With Inbound Marketing's popularity and quantifiable success, everyone is getting in on the game. On this increasingly crowded playing field, also known as the buyer’s journey, you now need to take your Inbound Marketing strategy to a much higher level to stay ahead.

The buyer's journey describes the three stages a prospect goes through to make a purchase: 1) Awareness; 2) Consideration; and 3) Decision.

But no matter how good your website and content, data shows that 96% of first-time visitors to your site are not yet ready to buy. When the prospect is finally ready to buy, the crucial question you have to ask is this: Have you done everything possible with your Inbound Marketing activities to ensure your brand was top-of-mind at the point of decision? If you have, your company will win the business.

For your company to be top-of-mind in the buyer’s journey, you’ll need more than great content and robust tactics: You must strengthen and augment your Inbound strategy. How? By understanding and seizing an unrecognized opportunity that is right under your company’s nose. That opportunity is the missing puzzle piece that will elevate your brand to superstar status. It’s Inbound Branding.

In Inbound Branding: How to Unleash the Star Power of Your Brand and Win the Battle of the Buyer’s Journey, Tony Lucido takes you through potent top-of-mind awareness techniques he calls Inbound Branding. This includes how to create differentiated brand assets at key customer touchpoints and use them as memory anchors in your content messaging and Inbound tactics to further bolster brand recognition and recall.

The cumulative effect of leveraging these assets will strengthen your competitive advantage and unleash the Star Power of your company brand to help you beat your competitors, win more customers, and grow your revenue.