Better, Stronger Branding Will Take Your Company From Ordinary to Extraordinary
Branding Solutions to Win More Customers and Grow Your Business
Hardball Marketing is a brand management agency for SMBs. My mission is to provide branding solutions that will take your company from ordinary to extraordinary by helping you win more customers and grow your business. I provide my branding services virtually across the globe as well as on-site by arrangement.
I specialize in brand differentiation focused on creating and leveraging better, stronger branding designed for your company brand as well as the branding of your products, services and special offerings. My background of over 30 years of marketing and branding experience includes more than 10 years at a Fortune 500 company.
Sure-fire Branding Can Help You Hit Your Sales Goals and Achieve Extraordinary Success
I use sure-fire branding techniques to help you hit your sales goals and attain extraordinary success. The secret to my branding formula: I work with clients to identify and create value-added differentiation in the form of brand assets to use as memory anchors, and then ...
These assets are leveraged and promoted across key customer touchpoints to achieve a distinct competitive advantage, gain and keep a top-of-mind brand position, and drive more sales.
— Tony Lucido, Owner of Hardball Marketing
The Definition of Brand Assets
Brand assets are recognizable design elements that help shape and contribute to your company identity and brand awareness. They act as visual and verbal cues and other sensory cues to create a connection with your brand.
Think of these assets as players on your business team. While they're all important, some brand assets play a vital role with your company identity and others a minor role. So, not all brand assets are created equal.
Every company has brand assets of some type. View the list below to see which ones apply to your organization:
What's the Missing Piece?
The missing piece needed to transform a key brand asset into a star player is value-added differentiation — which is where I come in.
I help you identify 'select' brand assets (i.e., those assets that are the most suitable). Typically, these assets have distinct, value-added attributes and are solid, qualified candidates to be difference-making players. They're the star players of your company that you can leverage and promote as differentiated brand assets or DBAs.
Your DBA candidates will typically fall into one of these three categories:
- Company Brand
- Products & Services
- Special Offerings
Below is additional information about how I create bold, proven solutions to differentiate your brand assets and leverage them as highly-effective memory anchors. And when the buyer is ready to purchase, your brand will be top-of-mind.
So, together ... Let's hit a brand slam.™
Company Brand
Your company or corporate brand, also known as your core brand, is much more than a logo, font type and color scheme.
Rather, a core brand represents your distinct competitive advantage and your company's reputation. So, what's the best course of action to address these key factors, and in turn, win you more customers?
It's the execution of a robust differentiation strategy, which includes leveraging both your competitive advantage and reputation. This is how to achieve a top-of-mind brand position.
Stand for Something Special
If you want to stand for something special and different in a crowded, perhaps commoditized market, I can help you devise a bold solution.
Products & Services
Implementing top-of-mind branding techniques for your 'select' products and services is a bold, proven solution that your company can make to beat the competition.
For product branding, I have the expertise to differentiate a product line and/or product attributes that'll help your products stand out in the 'sea of sameness.' How so? Through a powerful technique known as sub-branding.
As for services, if your firm has a service team or department that provides support such as customer service, order management, various types of tech support, etc., I can help create and leverage a service brand that will establish and promote your differentiation.
Your Winning Strategy
Differentiation of products and services is a winning strategy to outflank and outperform competitors in your industry.
Special Offerings
Many companies have special offerings that go beyond products and services, i.e., those extra offerings that deliver distinct value.
Examples of distinctiveness under the special offerings classification include: exclusive sales programs, manufacturing processes, webinars, SMEs, free analysis or testing, VIP initiatives, and more.
Branding Your Distinct Assets
The branding of special offerings is a bold and powerful sales/marketing tool. Brand names, logos and more are created for 'select' distinct assets, then leveraged and promoted to win more customers.
I've implemented differentiation for companies and their special offerings — all to achieve a competitive advantage and gain a top-of-mind brand position. I can do the same for you.
