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Hardball Marketing

 

A Brand Management Agency

Serving Small To Midsized Businesses (SMBs)

TONY LUCIDO | OWNER & BRAND STRATEGIST | HARDBALL MARKETING

 

Bold, Proven Solutions To Differentiate Your Brand

 

Hardball Marketing is a brand management agency focused on solutions for small to midsized businesses (SMBs). My specialization is brand differentiation — from your company's core brand to your products, services and special offerings.

The foundation of my award-winning approach to branding solutions is to create and leverage differentiated brand assets across key customer touchpoints to help your company achieve a distinct competitive advantage and a top-of-mind brand position. 

So, if you want bold, proven solutions to set your brand apart in the industry and beat the competition to win more business, then together ... Let's hit a brand slam.™

— Tony Lucido, Owner & Brand Strategist at Hardball Marketing

 

Brand Differentiation | Core Brand

Core Brand

Differentiating a core brand is an all-powerful technique to leverage and promote a distinct competitive advantage.

Brand Differentiation | Products & Services

Products & Services

Differentiated branding of 'select' products, services and attributes is a great strategy to outflank competitors.

Brand Differentiation | Special Offerings

Special Offerings

Use differentiation on special offerings, i.e., sales programs, SMEs, processes, webinars, etc., to stand apart.

 

Free Remote Consultation with Tony Lucido

A free consultation is now available. It's a great way to address topics such as brand strategy, brand leadership, differentiation, top-of-mind awareness and more. Use the link below for scheduling.

 

 

 

Virtual Branding Workshops for Marketing Professionals

How to Leverage the Secrets of Differentiation

By popular demand, I'm offering my exclusive branding workshops just for your company! These are three-hour sessions; each one will be conducted by me, Tony Lucido, owner and Brand Strategist at Hardball Marketing.
 
Workshops are held virtually (or on-site by arrangement) and are for your team members only. They are not open to participants from other companies.
 
How to leverage the Secrets of Differentiation is covered in-depth including the fundamental steps required to set your brand apart and drive sales growth. Includes:
 
  • Process requirements to identity, qualify and create 'select' brand assets
  • Giving these assets their own identity via appropriate brand names, logos and more
  • Review key content creation deliverables to ensure a strong differentiation message
  • How to leverage brand assets as highly-effective and powerful memory anchors
  • Promotional elements to attain a distinct competitive advantage and gain a top-of-mind brand position

Use the link below for workshop topics and scheduling.

 

 

 

My New Book Inbound Branding  Available Now On Amazon

How to Win the Battle of the Buyer's Journey

If you're an executive or sales/marketing professional and you seek to maximize the effectiveness of your Inbound Marketing strategy to outperform your competitors, then this book is for you.

With Inbound Branding, I take you through top-of-mind awareness techniques to achieve a distinct competitive advantage. These techniques are a next-level branding approach to Inbound Marketing that'll help you win the battle of the buyer's journey.

You get examples of how to identify, create and leverage differentiated brand assets at key customer touchpoints. You'll also learn why they're powerful and highly-effective memory anchors, which will strengthen brand recognition and recall. So, when the buyer is ready to purchase, your brand is top-of-mind.

For additional details, check out my book on Amazon. 

—Tony Lucido

Inbound Branding | Tony Lucido
 

 

Tony Lucido | Owner & Brand Strategist | Hardball Marketing