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Branding Workshops

Branding Workshops for Marketing Professionals

Set Your Brand Apart with the Secrets of Differentiation

I'm now offering exclusive branding workshops just for your marketing team or individual team members. Each workshop topic is conducted virtually by me, Tony Lucido, owner and Brand Strategist at Hardball Marketing. In addition, I provide on-site workshops by arrangement.
 
My workshops are for your team members only and are not open to participants from other companies. To sign up or to request additional information, please see the form below.
 

 

 
Each workshop is three hours long (includes a short break at the midway point).
 
The Secrets of Differentiation are covered in-depth including the fundamental steps required to set your brand apart in the industry and drive sales growth. Workshops include:
 
  • Identify 'select' brand assets within your product and/or service offering that have value-added attributes
     
  • Give these assets their very own identity by assigning appropriate brand names, logos and more

  • Build a strong, clear differentiation message that can be communicated in sales and marketing activities

  • Leverage and position these brand assets as powerful and highly-effective memory anchors

  • Promote these assets to give you a distinct competitive advantage and to gain a top-of-mind brand position

 

 

Workshop #1: How to Brand Product Attributes

For decades, many companies have used differentiated branding techniques for their products with distinct attributes — from Sony Trinitron TVs to Goodyear tires with ComforTred Technology.

In this workshop, I review examples of how to gain a competitive advantage by leveraging the distinct attributes of a key product or product line. I also go through the essential techniques of giving these product attributes their very own identity via a brand name and logo, aka sub-branding.

Price: $395 per Company

Note: This is a flat fee per company. There's no limit as to the number of people you can have participate in a workshop.

 

Workshop #2: How to Brand a Service or Support Team 

Does your company provide service and support in some form or another? If so, you have a great opportunity to make your service offering more distinct and more memorable.

Instead of giving your service team a typical or generic name like 'Customer Service Dept' or 'Tech Support,' or similar, create an identity that calls out the type of differentiation that separates your team from competitive service offerings. Giving your service team a strong brand name and their own logo, will be covered.

Price: $395 per Company

Note: This is a flat fee per company. There's no limit as to the number of people you can have participate in a workshop.

 

Free Bonus Session if You Sign up for Workshops #1 and #2

For any company that signs up for both of the above workshop topics, I provide a bonus session free of charge entitled:

How to Create a Sticky, Effective Tagline

In this workshop, I take you through six proven techniques that you can use at your company to create a sticky, effective tagline.

Included are examples of taglines from well-known companies who have successfully applied these techniques. 

Six Tagline Techniques

The techniques in this workshop: 1) alliteration / consonance; 2) double meaning; 3) opposites / reversals; 4) repetition / rhythm; 5) rhyming; and 6) tweaking

 

In the message section below, please indicate your choice of workshop and any preferred dates and times. 

Virtual Branding Workshops

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