I Help Elevate Your Brand To Superstar Status
B2B branding for the small to midsized business is my sole focus and mission. My services include the following:
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Strategic Branding, Brand Identity, Brand Awareness, Brand Promise
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Positioning, Differentiation, Taglines, Product and Service Names
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Visual Design Elements such as Logos, Colors, Typography, Symbols
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Inbound Branding Techniques to Augment Inbound Marketing Strategies
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Hardball Marketing's commitment to each and every client is delivered through my Brand Promise as follows: I help you hit a grand slam with your branding strategy by delivering game-changing brand differentiation.
While the power of your brand is commonly defined through your company brand, it can also be accomplished through effective branding and sub-branding of products, services, solutions and other marketing initiatives. I have the skills and years of experience to help you in each of these areas.
My expertise could be the missing puzzle piece you've been seeking to elevate your brand to superstar status. I use a prudently aggressive approach to B2B branding and can help you fully leverage your distinct competitive advantage.
Branding for New and Existing Company or Corporate Brands
I offer my clients an array of B2B branding services for new and existing company or corporate brands. Whether you have a small project or a big one, a complex set of branding issues or a simple, straightforward branding concern, I can help:
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Comprehensive branding services for a new company that needs to build a brand from the ground up
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Development of a branded house strategy as well as the creation of a house of brands strategy
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Umbrella branding where we organize multiple brands under a primary brand name already in existence
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Services for purpose-driven brands such as a company with a mission or purpose beyond making a profit
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Brand fusion services that bring one of more companies together to form an all-new brand name
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Re-positioning a brand within its industry and/or re-energizing a brand to give it new life
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Branding with Differentiation (Includes Products and Services)
What differentiates your brand from competitors? Does it represent your distinction? Have you leveraged that distinction as a competitive advantage? If not, I can bring out the power in a brand to represent your distinct competitive advantage.
This approach also applies to products and services. For example, these same questions are used if you have a product with a value-added feature set or a high-performance service team. They can be fully leveraged with an effective branding approach.
Branding your product and service distinctions is commonly referred to as sub-branding, i.e., a brand within a brand. Beyond products and services, I can also help with sub-branding of solutions, events, programs and more.
Branding for Inbound Marketing and Lead Generation
For clients who have already implemented (or are about to implement) an Inbound Marketing strategy, I provide a highly-specialized service at Hardball Marketing. I call it Inbound branding, which is a term I've coined that represents powerful awareness techniques used in the buyer's journey to help ensure your brand is top-of-mind.
With Inbound branding, your website content, blog postings, technical and white papers, nurture campaigns, webinars, social media, videos and other related Inbound tactics, can all become more memorable.
For the last 15 years, I've been deeply entrenched in the Inbound Marketing ecosystem and playbook, which includes the lead generation component of the buyer's journey. With my years of experience using an Inbound Branding approach, I know that for your brand to be top-of-mind with each prospect throughout the lead generation process, it takes more than great content and robust Inbound tactics to win the battle of the buyer's journey. You need Inbound Branding.
My Inbound Branding techniques, which includes creating and leveraging differentiated brand assets designed to align with your content management and other Inbound activities, are an aggressive (albeit prudently aggressive) branding approach. These are top-of-mind awareness techniques have played a pivotal role in helping me contribute to record-breaking results in both lead generation and revenue for multiple companies.
For a closer look at these techniques and real-world examples, check out my all-new book entitled Inbound Branding: How to Unleash the Star Power of Your Brand and Win the Battle of the Buyer's Journy. It's available now on Amazon here.
To talk with me in more detail about B2B branding for small to midsized businesses, use the button below to schedule a complementary consultation.