Tony's Blog

Giving Your B2B Service Team its Own Branding Might Be ... Genius

Does your B2B company have a service team or service offering? If so, you should consider giving that team or offering a brand name of its very own, i.e., branding that remains a part of your company brand but gives the team its own identity.

You might be asking, “Is it really necessary for my company to brand our service team?” Well, if you are looking to win more customers and drive more revenue, the answer is a resounding “yes!”.

Let’s first define a service team. If your B2B company offers customer service, order management, technical...