For all of us who are involved in the B2B sales and marketing profession, we'd probably agree the single biggest change to the marketing function in the last 20 years is what we've come to know (and love) as Inbound Marketing.
There’s a consensus, however, that in its early days, Inbound Marketing wasn't the business juggernaut it has become in the last decade or so. Over this span of time, Inbound Marketing has taken off like a rocket ship; its popularity is now vast and global for businesses big and small. While this posting isn't meant to be about the viability of Inbound Marketing – as I assume you’re already aware of its effectiveness – I thought I'd share some key data points about its impressive growth. But first ...
Data About Inbound Marketing's Effectiveness
If you're not familiar with Inbound Marketing's notable impact on the business world, there are lots of articles, blogs and books on the topic. But for a quick read, if you would like to be able to verify and reference in-depth information about Inbound Marketing and related statistics (such as businesses that implement Inbound Marketing can generate up to 126% more leads than without it), check out the following:
Constant Contact: They published a blog posing last year that provides an overview of Inbound Marketing's definition. The post also covers key benefits, cost-effectiveness, lead generation, a comparison of Inbound vs Outbound, and more. You can get the blog post here.
prototocol 80: The Inbound Marketing agency protocol 80 has a great selection of Inbound case studies that are featured on their website. The case studies are clear, concise and very insightful. Performance results and in-depth assessments are included for Inbound strategies and initiatives they've implemented at several U.S. firms. You’ll find their case studies here.
Digital Marketing Growth to Reach $1.099 Trillion by 2032
As for Digital Marketing growth, according to a report published by EMR Claight, an international market research company, the size of the Digital Marketing space worldwide in 2023, of which Inbound Marketing is an integral and dominant component, was $363.05 billion. The growth rate of this space over the next nine years is expected to be 13.1% CAGR, taking the market size to $1.099 trillion by 2032.
With Inbound Marketing's ever-increasing popularity, combined with a proven track record of quantifiable success, believe me when I say your competition is getting in on the action. For all you Inbound Marketers, long gone are the days when less-forward-thinking competitors are standing on the sidelines while you're the only player in the game of Inbound Marketing.
These days, you now need to take your Inbound Marketing strategy and supporting tactics to a much higher level to stay ahead. And what exactly is this playing field we’re talking about? It's the all-important buyer's journey.
In an upcoming posting of mine, I'll talk about what Inbound Marketers should consider as more and more companies implement Inbound Marketing as a business strategy and what it will take in the months and years ahead to win the battle of the buyer's journey.
To learn more about this topic or to discuss brand management solutions provided by Hardball Marketing, use the link below to schedule a complimentary consultation with me.